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MB Dynamics Announces Worldwide Strategic Partnership with Industry Growth Experts Embassy Global

December 18, 2018 – Cleveland, Ohio, USA  MB Dynamics (www.mbdynamics.com), a privately-held leading global designer, manufacturer and supplier of vibration test systems and equipment, including squeak and rattle test systems, steering test systems, suspension component test systems, modal exciters and amplifiers, calibration systems, dynamic controllers, transducer calibration, and engineering services, today announced its worldwide partnership with 20-year strategic technical marketing experts, Embassy Global LLC.

Founded in 1939, the Cleveland, Ohio-based MB Dynamics has long distinguished itself as a total solutions provider for vibration test requirements. The company applies its vast wealth of experience in vibration testing and instrumentation to offer a truly one-of-a-kind innovative approach to customer problem-solving in automotive, aerospace, industrial, laboratory R&D, civil engineering, modal and structural testing, general test and measurement, academia, and other sectors. All solutions offered by MB Dynamics are accompanied by the necessary hardware and software to ensure seamless integration, along with the value-added benefits of full engineering support, offered by one of the industry’s most experienced engineering teams. This expertise is made available to MB Dynamics customers locally in more than a dozen countries.

Now in its tenth year, the 100% woman-owned Embassy Global is an integrated strategic technical marketing, PR and business development firm. The firm’s unique value proposition is its role as recognized industry experts in the products, markets and applications of its clients, including automotive and aerospace testing, together with its one-of-a-kind knowledge, skill sets and relationships. Embassy Global is also the only strategic technical marketing and management consultancy in the world that is 100% dedicated to the advancement of design, testing and evaluation engineering technologies. Based in Western New York and with worldwide presence, Embassy Global collaborates annually with some of the most prominent manufacturers and test facilities in North America, Europe and Asia Pacific.

Notes MB Dynamics president, Richard McCormack, “MB Dynamics is very pleased to announce our partnership with Embassy Global. Their expertise is helping us to drive new growth and better leverage our nearly 80 years of expertise in vibration testing. We look forward to further expanding our business, with their help, in the coming months, and to our continued growth and diversification.”

Adds Business Development Director, Craig Aszkler, “In our highly technical sector, many companies give up on outsourced marketing, as industry experience is such a must. Suitable resources are difficult to find in-house, let alone externally, these days. With 20 years of that critical experience, Embassy Global has been a key partner for MB Dynamics. They’ve added immediate value to our team. This has allowed us to drive the business forward and to support our customers more quickly and efficiently. Their PR, web development, SEO, and collateral work have driven a 20%+ increase in YTD Web traffic. We saw a direct new sales opportunity worth approximately $30k within our first three months with them. They’ve also leveraged their own relationships for MB’s benefit, by introducing us to synergistic partners. Embassy is both industry savvy and well-connected, a top-notch resource which provides constant communication and responsiveness to MB Dynamics. We highly recommend Embassy Global to anyone in our industry looking to enhance their marketing and communications efforts with a loyal, effective, highly experienced partner, and look forward to continued collaborations.”

For more information about MB Dynamics and its offerings, visit www.mbdynamics.com. For more information about Embassy Global and its expertise, please visit www.embassyglobal.com.

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MB Dynamics 2018 Holiday Schedule

The Team at MB Dynamics would like to wish all of our colleagues a healthy, happy and safe holiday season. In observance of the holidays, our Cleveland, Ohio-based global corporate headquarters will be closed on the following dates:

  • Thursday, November 22, 2018 – Thanksgiving Day
  • Friday, November 23, 2018 – Black Friday
  • Monday, December 24, 2018 – Christmas Eve
  • Tuesday, December 25, 2018 – Christmas Day
  • Tuesday January 2, 2019 – New Years Day

For questions regarding stock product availability, please contact us at sales@mbdynamics.com.

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Join MB Dynamics for Automotive Testing Expo North America

MB Dynamics Logo and TaglineMB Dynamics is pleased to announce that we will be exhibiting at Automotive Testing Expo North America, October 23-25, 2018, at the Suburban Collection Showplace in Novi, Michigan, USA.

On-hand at various points at Booth 17018 will be:
– Dick McCormick, President
– Craig Aszkler, Director of Business Development
– Mike Preibe, Director, Global S&R and Sound/Vibration Quality Technology
– Roger Searls, MB Michigan Sales Representative and Owner, Searls Enterprises, Inc.
– Molly Chamberlin, MB Strategic Marketing/PR Representative and Owner, Embassy Global LLC

Our team looks forward to welcoming you. To preschedule a meeting with us, either offsite or on-show, please feel free to call us at +1-216-292-5850, or email us at sales@mbdynamics.com.

Show attendee registration is available from the link below:
https://testing-expo.com/usa/en/show-news.php?release=6a4d5952d4c018a1c1af9fa590a10dda

We look forward to seeing you there!

Founded in 1939, the privately held, Cleveland, Ohio-based MB Dynamics has a nearly 80-year field proven history as a reliable total solutions provider for vibration test requirements. The company applies its vast wealth of experience in vibration testing and instrumentation to offer a truly one-of-a-kind innovative approach to customer problem-solving in automotive, aerospace, industrial, laboratory R&D, civil engineering, modal and structural testing, general test and measurement, academia, and other sectors. All solutions offered by MB Dynamics are accompanied by the necessary hardware and software to ensure seamless integration, along with the value-added benefits of full applications engineering support from one of the industry’s most experienced teams. This expertise is made available to MB Dynamics customers locally in more than a dozen countries.

PR Author/Editorial Inquiries:
Molly Bakewell Chamberlin
President / Industry Subject Matter Expert
Embassy Global, LLC
Tel: +1.800.309.6150
inquiries@embassyglobalpr.com

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MB Dynamics Appoints Craig Aszkler Director of Business Development

September 27, 2018 – Cleveland, Ohio, USA MB Dynamics (www.mbdynamics.com), a privately-held leading global designer, manufacturer and supplier of vibration test systems and equipment, including squeak and rattle test systems, steering test systems, suspension component test systems, modal exciters and amplifiers, calibration systems, dynamic controllers, transducer calibration, and engineering services, today announced the appointment of Craig Aszkler as its new director of business development.

In this new role, Mr. Aszkler will be supporting MB Dynamics’ strategic sales growth objectives via the expansion and diversification of the company’s vibration, shock and acoustic test systems business, as well as its calibration and engineering service offerings, all within target markets and geographies of focus. Those efforts shall further include the building of strategic alliances with industry partners to create leading-edge solutions. Mr. Aszkler will also support customer technical troubleshooting requirements, acting as a liaison between sales and engineering.

Mr. Aszkler is a 25-year veteran of the testing and instrumentation space. He has served in a progressive series of leadership roles across the industry, including 13 years as the former vibration division manager at PCB Piezotronics (PCB). During his PCB tenure, Mr. Aszkler achieved an unprecedented 15% year-on-year worldwide growth metric across all product lines of responsibility, while continuing to evolve the company’s shock, vibration and acoustic sensing technologies for automotive, aerospace, power generation, test and measurement and industrial requirements. Mr. Aszkler’s proven operational and executive leadership expertise led to subsequent roles as the president of the Tulsa, OK-based Gunnebo Johnson; and most recently, as president and general manager of Stahl Truck Bodies. Mr. Aszkler holds a Bachelor of Science degree in Physics from Siena College; a Master of Science degree in Electrical Engineering from the State University of New York at Buffalo; and a Master of Business Administration degree from the University of Rochester William E. Simon Graduate School of Business.

Of Mr. Aszkler’s appointment, MB Dynamics president, Richard McCormick, noted, “MB Dynamics is pleased to welcome Craig Aszkler to our team. He brings to his new position an already deep working knowledge of our offerings, customers, and the marketplace. This allows him, and MB Dynamics, to hit the ground running with an expanded world-class team, while immediately offering new and existing customers those value-added benefits.”

Founded in 1939, the Cleveland, Ohio-based MB Dynamics has long distinguished itself as a total solutions provider for vibration test requirements. The company applies its vast wealth of experience in vibration testing and instrumentation to offer a truly one-of-a-kind innovative approach to customer problem-solving in automotive, aerospace, industrial, laboratory R&D, civil engineering, modal and structural testing, general test measurement, academia, and other sectors. All solutions offered by MB Dynamics are further accompanied by the necessary hardware and software to ensure seamless integration, along with the value-added benefits of full engineering support, offered by one of the industry’s most experienced engineering teams. This expertise is made available to MB Dynamics customers locally in more than a dozen countries.

For more information about MB Dynamics and its offerings, visit www.mbdynamics.com.

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PR Author/Editorial Inquiries:
Molly Bakewell Chamberlin
President/Industry Su
bject Matter Expert
Embassy Global, LLC
inquiries@embassyglobalpr.com 

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MB Dynamics Introduces Non-Hydraulic Steering Module Test Simulator

June 20, 2018 – Cleveland, Ohio, USA –  MB Dynamics, Inc. (www.mbdynamics.com), field-proven industry experts of nearly 80 years in the design, manufacture and supply of vibration test systems and equipment, including squeak and rattle test systems, steering test systems, suspension component test systems, modal exciters and amplifiers, automated calibration systems, dynamic controllers, transducer calibration systems, and engineering services, today announced its non-hydraulic Steering Module Test Simulator (SMTS).

Non-Hydraulic Steering Module Test Simulator (SMTS) from MB Dynamics

The SMTS is used by automotive, autonomous, construction and off-highway vehicle OEMs and their associated steering suppliers for accurate, reliable and repeatable in-laboratory simulations of driver, road and vehicle inputs and their associated effects on steering system performance and annoying noises. The test benches may be used to effectively detect the root causes of airborne and structure-borne noises, known as rack rattle, clatter, reversal clunk, zipper and running noises, in columns, gears, I-shafts, column EPS and rack EPS units. The non-hydraulic steering module test simulator may also be used to help meet both objective and subjective NVH performance metrics; accurately characterize steering system sensitivity and performance; experimentally verify EPS functions; and to achieve other steering system performance goals, over a vehicle’s full warrantied service life.

A typical non-hydraulic SMTS turnkey system from MB Dynamics may include an extremely electrically and acoustically quiet rack load simulator, capable of simulating tie rod forces to 25 kN, as well as strokes from 20 mm pk-pk to 250 mm pk-pk. Also available are acoustically and electrically quiet driver simulators for inputting and controlling steering wheel position, velocity and/or torque values to columns and I-shafts from 10 Nm to 150 Nm. Multiple onboard hardware and software features of the SMTS virtually eliminate the cogging, torque and force fluctuations associated with EPS motor pole-passing. As a result, no new noises or dynamic disturbances are introduced into the test environment, and therefore no masking of the noises or NVH metrics under evaluation occurs. The incorporation of extremely quiet system components allows for greater ease of troubleshooting, identification, diagnosis, and resolution of the root causes of unwanted noise and other performance issues common to EPS, EPHS, EPAS, MDPS, and HPS steering systems. A series of PC-based dynamic controllers further incorporate supplied sensors and signal conditioning to acquire angle, displacement, force, acceleration, and torque parameters, as required for multi-axis closed-loop control. Additional options include gear fixtures, column stands, a compact mobile measurement system for Road Load Data Acquisition (RLDA); and an NVH test analysis system, for the recording and objective evaluations of noise and vibration parameters. ­ As a non-hydraulic system, the SMTS requires no oil for operation.

Founded in 1939, the privately held, Cleveland, Ohio-based MB Dynamics has a nearly 80-year field proven history as a reliable total solutions provider for vibration test requirements. The company applies its vast wealth of experience in vibration testing and instrumentation to offer a truly one-of-a-kind innovative approach to customer problem-solving in automotive, aerospace, industrial, laboratory R&D, civil engineering, modal and structural testing, general test and measurement, academia, and other sectors. All solutions offered by MB Dynamics are accompanied by the necessary hardware and software to ensure seamless integration, along with the value-added benefits of full applications engineering support from one of the industry’s most experienced teams. This expertise is made available to MB Dynamics customers locally in more than a dozen countries. For more information about the Steering Module Test Simulator, or other products from MB Dynamics, please contact the company at +1-216-292-5850, via email at sales@mbdynamics.com, or visit www.mbdynamics.com.

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PR Author/Editorial Inquiries:
Molly Bakewell Chamberlin
President / Industry Subject Matter Expert
Embassy Global, LLC
Tel: +1.800.309.6150
inquiries@embassyglobalpr.com