December 18, 2018 – Cleveland, Ohio, USA – MB Dynamics (www.mbdynamics.com), a privately-held leading global designer, manufacturer and supplier of vibration test systems and equipment, including squeak and rattle test systems, steering test systems, suspension component test systems, modal exciters and amplifiers, calibration systems, dynamic controllers, transducer calibration, and engineering services, today announced its worldwide partnership with 20-year strategic technical marketing experts, Embassy Global LLC.
Founded in 1939, the Cleveland, Ohio-based MB Dynamics has long distinguished itself as a total solutions provider for vibration test requirements. The company applies its vast wealth of experience in vibration testing and instrumentation to offer a truly one-of-a-kind innovative approach to customer problem-solving in automotive, aerospace, industrial, laboratory R&D, civil engineering, modal and structural testing, general test and measurement, academia, and other sectors. All solutions offered by MB Dynamics are accompanied by the necessary hardware and software to ensure seamless integration, along with the value-added benefits of full engineering support, offered by one of the industry’s most experienced engineering teams. This expertise is made available to MB Dynamics customers locally in more than a dozen countries.
Now in its tenth year, the 100% woman-owned Embassy Global is an integrated strategic technical marketing, PR and business development firm. The firm’s unique value proposition is its role as recognized industry experts in the products, markets and applications of its clients, including automotive and aerospace testing, together with its one-of-a-kind knowledge, skill sets and relationships. Embassy Global is also the only strategic technical marketing and management consultancy in the world that is 100% dedicated to the advancement of design, testing and evaluation engineering technologies. Based in Western New York and with worldwide presence, Embassy Global collaborates annually with some of the most prominent manufacturers and test facilities in North America, Europe and Asia Pacific.
Notes MB Dynamics president, Richard McCormack, “MB Dynamics is very pleased to announce our partnership with Embassy Global. Their expertise is helping us to drive new growth and better leverage our nearly 80 years of expertise in vibration testing. We look forward to further expanding our business, with their help, in the coming months, and to our continued growth and diversification.”
Adds Business Development Director, Craig Aszkler, “In our highly technical sector, many companies give up on outsourced marketing, as industry experience is such a must. Suitable resources are difficult to find in-house, let alone externally, these days. With 20 years of that critical experience, Embassy Global has been a key partner for MB Dynamics. They’ve added immediate value to our team. This has allowed us to drive the business forward and to support our customers more quickly and efficiently. Their PR, web development, SEO, and collateral work have driven a 20%+ increase in YTD Web traffic. We saw a direct new sales opportunity worth approximately $30k within our first three months with them. They’ve also leveraged their own relationships for MB’s benefit, by introducing us to synergistic partners. Embassy is both industry savvy and well-connected, a top-notch resource which provides constant communication and responsiveness to MB Dynamics. We highly recommend Embassy Global to anyone in our industry looking to enhance their marketing and communications efforts with a loyal, effective, highly experienced partner, and look forward to continued collaborations.”